This rejected Thought Catalog piece brought to you by Josh, Co-Creator and CEO of Sculpt. TL;DR Apply for the 2013 Sculpternship Program by filling out this tedious survey, here. A Brief Sculpt History Lesson A year ago, three starry-eyed, 21-year old real-world hopefuls met in a coffee shop and decided…
The following is a guest post by Eric Yohnka, the first non-founding employee at Sculpt. Since June 2012, Eric has helped craft content and conversations for a half-dozen different local and web-based brands. I was told to write about the “Start-up,” or, my experience of it anyway. Which is a drag…
Naming a company is no easy task. While it sounds trivial, it’s binding. Instantly embedding itself into the company’s DNA. Do we go with a made up word? Nah, too confusing. A noun? Not descriptive enough. Adjective? Too descriptive. A Latin derivative? Those sound cool. Oh wait, we’re not Latin….
We’re talking to you. Yeah, you. Mr. & Mrs. New Media Maven. We see what you’re up to. Categorizing follower lists by social influence. Tracking clicks, mentions, keywords, engagement and unique visitors to prove to a weary generation of acronym adopters that SEO + SMM does in fact = ROI….
For the first time in history, marketing is a pull industry. Not push. Brands are able to harness more information from their customers than ever before, and tailor marketing efforts to specific people to deliver truly impactful messages. This can be accredited to one thing – Social Media. This exciting…
