Posted 03.20.2017 by Maggie Martin
As social media managers or business owners in charge of content creation, time is often your biggest enemy. There aren’t enough minutes in the day to get all of your tasks done, let alone start a new project. Plus, you have the dreaded “ROI” question haunting you every step of the way. (“Is it worth the cost to try this new, cool thing?”) Several of our clients have expressed this exact pain point recently when it comes to video content. They want to tell a compelling brand story, but don’t have the time or budget to produce quality video content on a consistent basis.
Well, my friends, it can be done – in more ways than one. Today I’m going to focus on a couple tools you’re already using (Snapchat and Instagram Stories) that will benefit both your wallet and busy schedule, and I’ll tell you why and how this route might be appropriate for you.
See how The Infatuation showcased their foodie vibes to Instagram Stories and repurposed this content for other channels:
Co-founder Chris Stang revisited Wildair last night in another Restaurant Review Ride-Along on Instagram Stories. After last night, Wildair is getting a re-review and soon. Watch the whole thing here to learn why.
Posted by The Infatuation on Sunday, August 14, 2016
See how we pulled off combining both Snapchat stories and Instagram stories in the video below:
You may wonder if quality could suffer using this tactic. This is a legitimate concern. There are ways to do this really wrong, and ways to do this right. But here’s our rule-of-thumb: as long as your “Story” is doing just that – telling an authentic, powerful story – you’re on the right track.
Here are a few things to keep in mind to improve your video quality:
Glossier, a beauty brand, does a “Get Ready with Me” Snapchat takeover campaign (#GRWM) with makeup influencers, which is then shared on their Facebook.
Repurposing Snapchat or Instagram stories for social media video content does not entirely replace the need for powerful, high-production video storytelling. (The kind that requires significant planning and resources.) However, it can be a nice supplement that enables you to publish more video more often.
Here's what happened when we asked a group of contributors to report from the Washington D.C. Women's March on Washington…
Posted by Obsessee on Sunday, January 22, 2017
All that said, I would go with your gut, and who you’re trying to reach. If you have an established presence on Instagram already, use Instagram Stories. If you’re trying to reach a younger millennial or Gen Z group, go with Snapchat – did you know 86% of users are between the ages of 13-37? Do what YOU think is best for your brand and its audience. At the end of the day, they both provide similar capabilities to accomplish your video goals. You can’t go wrong!
What do you think of this tactic? Have you had success with it? Tell us your thoughts in the comments below.
read this next
Creating video content has never been more important, or easier, with the help of Instagram and Snapchat.