It was only seven(ish) months ago that we found ourselves staring down the barrel of a panel of judges. Except they weren’t really judges. They were skeptical, arms-crossed, experienced entrepreneurs. We were there to talk Sculpt. They were there to decide our fate. There were too many competitors. There were…
The following is a guest post by Eric Yohnka, the first non-founding employee at Sculpt. Since June 2012, Eric has helped craft content and conversations for a half-dozen different local and web-based brands. I was told to write about the “Start-up,” or, my experience of it anyway. Which is a drag…
At our office you will undoubtedly find three things at all times: Coffee, hard-working community managers, and a rogue lego set, awaiting assembly. Lots of things have changed since we started this agency. The walls are orange. There are more people than desk space. But the culture for uninhibited creativity…
Naming a company is no easy task. While it sounds trivial, it’s binding. Instantly embedding itself into the company’s DNA. Do we go with a made up word? Nah, too confusing. A noun? Not descriptive enough. Adjective? Too descriptive. A Latin derivative? Those sound cool. Oh wait, we’re not Latin….
For the first time in history, marketing is a pull industry. Not push. Brands are able to harness more information from their customers than ever before, and tailor marketing efforts to specific people to deliver truly impactful messages. This can be accredited to one thing – Social Media. This exciting…
