Sculpt’s Community Management solution takes the responsibility of content management and strategy off of your hands, and puts it in our team’s. So you can focus on running your business, while we focus on growing your online community. Below is a very small snippet of what we do.
Social Audit // Complete an internal ‘social audit’ of proprietary social web presence. Look for missed opportunities to connect with customers and examine previous content strategy. We do our homework.
Competitor Analysis // Identify industry competitors and note their relative strengths and weaknesses on social networks. Then use this information to generate ideas for differentiation.
Content Strategy // Create a guideline for social media content publishing based on client-specified goals. Includes timeline, tools, tone (of voice), best practices and sources to pull from.
Platform Cleanup // Optimize existing social media properties. For example, revamping profile descriptions, designing in-page branding, installing relevant social applications and other page updates according to best practices and brand guidelines.
Content Creation // Update social media accounts consistently with rich media, curated articles, owned content, and outbound links. Minimum: 1-3 posts per day. 5-7 days per week. The goal is conversation and conversions. And we aim to please.
24/7 Monitoring // Integrate individual accounts and relevant search terms into social media monitoring software. Respond swiftly to any and all brand mentions.
Keyword Targeting // Monitor for buyer signals and strategic keywords about client-related products, then join conversations where interaction could add value. Generating qualified leads and quality relationships is the name of the game.
Follower | Influencer Outreach // Identify influential users, interests groups and brands to follow on a daily basis. Segment into lists and engage in conversation regularly.
Bi-Monthly Analysis // Generate new reports every 15 day cycle. Consolidate Facebook Insights, Twitter interactions, Pinterest re-pins, Goal Conversions, Web Referrals, and other relevant metrics for comparison.
Strategy Meetings // Hold weekly team meetings with account and community managers to discuss actionable opportunities and iterate as needed.
Month-End Measurement // Input feedback to form a review of the gains and an outlook for the next month. Insight is then delivered to the client in an easily digestible, branded report.
Phew. That’s a lot to take in, huh? If you have any questions about how your business can benefit from our talented team of community managers, drop us a line today.