Posted 12.02.2016 by Josh Krakauer
Snapchat. “Everybody’s doing it,” and you think your brand needs to be there (eventually). But first, you have to sell it to your boss (or team). Luckily for you, we’ve done all the leg work. You’re welcome.
Since Snapchat started gaining popularity, brands have been attempting to find their place in the app. Once the best place for sending selfies to friends, the platform has become a preferred destination for in-the-moment, playful self-expression and daily news. With its huge demographic pull with a younger generation (86% of users are between the ages of 13-37), there is a treasure trove of opportunities to nurture two-way conversations with a connected consumer base. Snapchat has become a powerful mobile-first medium for customers to access your brand. Organizations around the world are using their phones to create authentic, behind-the-scenes and lightweight content that lives well in users’ feeds. Not only is it easy to get started, it can be inexpensive to reach users. Incorporating a Geofilter for your brand can start for as little as $5.
While your brand might already be active on Instagram, the rate at which users interact with Instagram stories versus Snapchat stories is about half. (Fall 2016)
So, you’re sold on leveraging Snapchat for your brand marketing. Now you have the task of presenting it to upper management as the next social media platform they should invest in. We’ve created an adaptable presentation to arm yourself for a successful Snapchat pitch.
This deck won’t get you all of the way, but it will get you started. Here’s how to use it:
Then tell us how it went. We’ll be updating the deck after major product updates and milestones. Though it will never get past 15 slides.
Without further ado, the presentation:
When you publish a post that starts building great organic engagement, amplifying your reach to more people becomes the next goal. And this is where Facebook ads come in.