Brand Strategy & Development

Arm yourself with the tools and confidence to create passionate customer loyalty.

brand exploration process

Whether you’re looking to express your brand's personality, need an identity update that matches where your business is today, or want to completely re-think your image moving forward — we can help.

phase one: research & discovery

Our brand exploration process begins by familiarizing with your history, leadership, and customers, and identifying the most authentic parts of your story that differentiate you from competitors. We’ll explore questions like, what does it feel like to be a customer? What cultural trends influence their perception of your brand? What’s the brand’s personality?

phase two: brand development

Our team will define the look and feel of your brand with ownable assets. Project deliverables may include customer-centric story frameworks, voice and tone guides, brand mood boards, and visual identity systems to bring the brand to life. The outcome for your business is a powerful strategic roadmap that makes it easier for your team to sell and for your customers to buy.

phase three: production & launch

First, we’ll produce all of the supporting assets you need to communicate the new brand offline and digitally—including announcement messaging and stylized content. If you’re goal is a bold entrance, we’ll develop and manage a 3-month social media and PR blitz to generate earned media, re-engage fans, and funnel in new customers.

snapshot: brand story framework

Can you articulate the heart and soul of your business? Does the message map to your customer’s desires? A compelling brand story is key to any good content strategy. Our Brand Strategist will develop a framework that presents your customer as the hero, and your brand as the guide—so that everyone in your company understands how to tell stories that resonate.

image

Is your visual identity aligned with your audience and goals?

let's brand together