As hyper-growth startup Blend ramped up brand and demand campaigns, they tapped Sculpt to power their ad creative.
As Blend.com ramped up ABM, social, content, and demand-gen campaigns, they built lots of long-form content. Whitepapers, webinars — you name it. The challenge? How do you distribute them on social in formats that actually perform.
One campaign becomes dozens of assets. Sculpt joined Blend’s Asana and became a part of the campaign workflow. Then, Sculpt repurposed pillar content into batches of dozens and eventually hundreds of thumb-stopping post and ad variants formatted for every placement possible.
Sculpt provided expedited creative for high-impact campaigns at a high production value (without sacrificing precious internal resources). One pilot project turned into a multi-year relationship as the elevated campaigns outperformed baseline campaigns on CPC and CPL against their ABM target accounts (sometimes as much as a 50% higher CTR).