Blend Case Study

Scaling up social creative for Blend

Meet our client 👋

How we helped

Industry

Fintech, SaaS

As hyper-growth startup Blend ramped up brand and demand campaigns, they tapped Sculpt to power their ad creative.

Blend social content mock

It's a great story, but we'll keep it brief.

Here's how it went.

project overview

Project brief & challenge

As Blend.com ramped up ABM, social, content, and demand-gen campaigns, they built lots of long-form content. Whitepapers, webinars — you name it. The challenge? How do you distribute them on social in formats that actually perform.

the gameplan

Our approach

One campaign becomes dozens of assets. Sculpt joined Blend’s Asana and became a part of the campaign workflow. Then, Sculpt repurposed pillar content into batches of dozens and eventually hundreds of thumb-stopping post and ad variants formatted for every placement possible.

KEY RESULTS 

What happened?

Sculpt provided expedited creative for high-impact campaigns at a high production value (without sacrificing precious internal resources). One pilot project turned into a multi-year relationship as the elevated campaigns outperformed baseline campaigns on CPC and CPL against their ABM target accounts (sometimes as much as a 50% higher CTR).

CREATING SUCCESS

Impact

Sculpt provided expedited creative for high-impact campaigns at a high production value (without sacrificing precious internal resources). One pilot project turned into a multi-year relationship as the elevated campaigns outperformed baseline campaigns on CPC and CPL against their ABM target accounts (sometimes as much as a 50% higher CTR).

ABOUT US

Our position

We believe in agility, embrace change, and live our brands' missions everyday. If you appreciate customer-centric B2B marketing that blends strategy, creativity, and empathy, there's a good chance you'll love our team.

sculpt-team-working-in-new-office-

SOCIAL MEDIA MARKETING SERVICES

Professional Services

For professional services, reputation is key.

Our social strategies aim to showcase your expertise, build your thought leader profile, and put your brand front and center in competitive markets.

Ready to grow? We're ready to go.

Fair warning: we're big fans of smashing goals. Can we take a swing at yours?

Remote-first. Find us anywhere the internet reaches.