B2B Influencer Services

Sculpt manages full-lifecycle B2B influencer marketing campaigns from initial brief to final report.

B2B Influencers & Creators: What's the opportunity?

In modern social, the power is in the personal.

63% of people trust influencer insights more than what an organization says about itself.

With the expansion of the creator economy, internal and external content creators play a key role in influencing our target audiences.

  • They reach and access valuable buying groups and segments
  • They bring authority, expertise, and a unique POV that resonates
  • They address pain points and desires with authenticity in ways brands can’t
  • They can influence audiences throughout the buying journey and in specific channels
schneider electric napier influencer partnership

Our strategists source creators and influencers that are a perfect match for your campaigns. While we’re platform agnostic, in 2025 we sourced and activated influencers for B2B campaigns on LinkedIn, Instagram, TikTok, and YouTube.

Our influencer programs are implemented in three phases

Strategy

  • Create detailed campaign briefs and establish budgets
  • Pitch concepts, develop  the strategic approach and align on KPIs
  • Identify guidelines and guardrails
  • Research potential partners, review their backgrounds, and align on brand fit
  • Navigate brand/legal review as necessary

Outreach & negotiation

  • Initiate conversations with potential partners
  • Conduct intro calls with influencers and/or representation
  • Contract negotiation so we’re on the same page*
  • Finalize partnership agreements (you can use ours if preferred)

*Details matter. Terms like whitelisted advertising, usage, deliverables, payment terms, and timeline.

Content & measurement

  • Support influencers before, during, and after content creation
  • Review content and suggest revisions for compliance and effectiveness
  • Oversee schedule of publishing
  • Reshare or repost content to primary social as allowed
  • Coordinate paid media amplification (such as Spark Ads) 
  • Collect metrics for reporting, then compile performance recap reports and summaries

SaaS influencer case study: Loom

 Loom aimed to boost brand awareness and promote video messaging among knowledge workers.

We partnered with influencers across the org chart (and audience size tiers) to produce social-first videos highlighting Loom’s use cases. Each creator aligned with key personas like business leaders, marketers, and tech professionals, using humor and storytelling to deliver the message in creative ways.

The campaign reached over 1.2M views, 20,000+ engagements, and exceptionally efficient traffic.

SaaS influencer case study: Confluence

The Brief: Atlassian’s Confluence asked us to reach decision makers during peak travel and vacation months with a smart product tie-in.

The approach: Our chosen influencers produced promotable TikToks and Reels demonstrating how they planned for OOO time with and without Confluence. After the initial publishing wave, we repurposed the content to launch our client’s TikTok & YouTube and ran ads to drive cold traffic to the client’s product pages rewarm key audiences.

Results: The short-term campaign exceeded KPIs (views, engagement, traffic), and the repurposed content series became the foundation of a newly launched TikTok account.

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Talk to a B2B influencer strategist

Starting at $20k per campaign. Schedule a discovery call and walk away with concrete recommendations (even if we’re not a fit).

B2B influencer management services

INFLUENCER MARKETING SERVICES

Outreach

​We leverage influencer search tools, influencer databases, and our own network of contacts to connect with influencers and micro-influencers whose audiences align with your brand.

INFLUENCER MARKETING SERVICES

Contract Negotiation

​We help you handle contract negotiation, from defining deliverables to setting timelines and compensation, ensuring mutually beneficial terms that protect your interests.

INFLUENCER MARKETING SERVICES

Campaign Management

Our influencer campaign management service covers planning, coordination, and monitoring, so every aspect aligns with your objectives and adapts to real-time insights.​

INFLUENCER MARKETING SERVICES

Creator-Generated Content

​We collaborate with influencers to produce content that showcases your brand and fosters genuine connections with your target audience. ​

INFLUENCER MARKETING SERVICES

Whitelisted Ads

Our whitelisted ads service allows your brand to run targeted ads through influencer accounts, combining their trusted voice with your marketing goals for enhanced performance.

Let's build influence together.

The right partnerships, the right strategy, and the right execution—done for you.

Remote-first. Find us anywhere the internet reaches.