In modern social, the power is in the personal.
63% of people trust influencer insights more than what an organization says about itself.
With the expansion of the creator economy, internal and external content creators play a key role in influencing our target audiences.
Our strategists source creators and influencers that are a perfect match for your campaigns. Services include:
While we’re platform agnostic, in 2022 and 2023 we sourced and activated influencers for B2B campaigns on LinkedIn, Instagram, TikTok, and YouTube.
Our influencer programs are implemented in three phases.
*Details matter. Terms like whitelisted advertising, usage, deliverables, timeline, payment terms, and timeline.
The Brief: Atlassian’s Confluence asked us to reach decision makers during peak travel and vacation months with a smart product tie-in.
The approach: Our chosen influencers produced promotable TikToks and Reels demonstrating how they planned for OOO time with and without Confluence. After the initial publishing wave, we repurposed the content to launch our client’s TikTok & YouTube and ran ads to drive cold traffic to the client’s product pages rewarm key audiences.
Results: The short-term campaign exceeded KPIs (views, engagement, traffic), and the repurposed content series became the foundation of a newly launched TikTok account.