Keep in mind: As specialists, our pricing may not reflect others in the industry. Scroll to learn more.
There are two ways to answer the agency cost question: 1. You bring a fixed budget range, we share recommendations. 2. You bring clear and specific goals, we share budget ranges. Here is what to generally expect.
If you’re looking for strategic knowledge and personalized training for social media, expect to pay a project fee starting at $10,000. An organic & paid social media audit with recommendations for targeting and content would be a project example. As long as the focus doesn’t change, what you’re quoted is what you’ll pay.
If you’re looking for short-term help executing a specific initiative, expect to pay a project cost with monthly or milestone payments of $5-10K each. The project cost will cover the services to build the campaign, launch it, and transition it back to you. A product launch with paid activations and three months of content would be an example.
If you’re looking for long-term help to manage some or all of your social media marketing, expect to pay a retainer starting at $5000/mo. The retainer fees will encompass all ongoing social media activities agreed upon under the scope of work, or a flexible set of services if your goals change often.
In 2023, paid social engagements start at $5000/mo, and organic social media marketing starts at $8500/mo.
Ongoing, flexible B2B social media marketing services are priced with flat monthly fees. After a discovery assessment we’ll share three tiered options based on different activity levels. Our pricing is based on 10 years of experience scoping social media marketing work with similar goals.
All advertising is billed separately with your own payment method. This way you retain full visibility over spend, have receipts for all campaigns, and can earn points on purchases. Our fees include full access to our technology, reporting tools, and templates—no extras required.
In-house marketers have full plates. Publishing plans go out the window when you’re pulled in a dozen directions. That’s why we augment your social media team with ours. Full-service social media marketing pricing starts from $8500/mo for a hybrid solution of social media content plus paid amplification, to $15,000 – $30,000/mo for enterprise-friendly social media management that include premium services like:
We produce original photo, video, graphic, and animated content—aligned with your style guide and optimized for each platform. Social media content is presented as concepts, delivered in batches, and yours to own. Paid & organic social media content pricing ranges from $3000 – $20,000/mo as a standalone line item in our full-service social media marketing retainers. Content batches are scoped in standardized “Content Units” based on the volume and complexity of each post or ad.
Our full-lifecycle influencer programs cover strategy, outreach, negotiation, and reporting. Pricing is packaged by the number of influencers we’re sourcing and the number of deliverables they’re generating. All creator costs are transparent — no hidden markups for management. Sculpt influencer fees range from $15,000 to $40,000 for a single campaign.
Our social social media packages consider cost factors like:
Request a proposal to see a custom scope based on your goals or budget.
If your in-house team is looking for expert guidance, our experienced strategists can provide the direction you need. Social media strategy & training programs are priced by the project and designed to solve specific challenges through personalized playbooks and workshops. Social media strategy pricing ranges from $15,000 – $25,000 for the initial project phases. Actionable assessments are included.
Looking for exec social? Executive strategy enablement starts at $5000 per month for ongoing consulting and thought leadership content support.
Need to hit a specific, ambitious, measurable goal like a homerun product launch or kickass customer event? Managed social media campaigns include all of the R&D, creative production, ad management, and accountability of a retainer relationship for a fixed period. Social media campaign pricing ranges from ~$25,000 – $45,000 for a three-month engagement (plus ad spend).
At Sculpt we’re more focused on your outcomes than our hours (but we measure both).
We build batches of content using a “content unit” based scoping model consistent. Every content deliverable in a month-long sprint has an estimated content unit (CU) total. Each CU takes into account its expected time, complexity, and potential impact on your business.
Learn more about our content unit pricing approach (previously called point pricing) 👇
Our B2B clients fit into one of two camps ✌️
You need strategic, consultative, or creative support for your in-house team. Long-term brand lift is the name of the game, and short-term performance marketing is a different team’s remit. Your goals are focused on widening the net of prospects and candidates that know, like, and trust what you do. Success might be doubling your audience, engagement rate, or SOV on a key social channel in 12 months.
You need hands-on support to hit your revenue goals. You are looking for (paid) social media channels to produce pipeline growth. Your goals are focused on supporting the sales team with qualified leads. Success might be doubling your MQLs at your target cost in 6-12 months.
For a smaller sized agency, their level of talent is outstanding. They’re eager and able to learn quickly. They absorb every piece of information to form a clear and executable strategy.
Our social media retainers extend your internal marketing and sales team with the paid & organic social media services you need most.
Sculpt conducts audits of your content strategy, competitors’ growth, audience interests, and channel opportunities. Armed with our research and your vision and goals, we’ll present a roadmap for building an audience that cares, shares, and convert.
We’ll tackle the proactive outreach and timely responses needed to grow and nurture your audience online.
Sculpt produces visual content tailored to the formats of each social platform. We’ll generate thumb-stopping images, graphics, and videos that turn your fans into customers, and customers into fans.
We connect 1-4x a month to discuss what’s happening, what’s next, and what’s needed. With shared Slack channels, we address issues and opportunities quickly.
Our paid social campaigns are planned to the penny. We focus our B2B clients’ brand and demand ad budgets where results are best. (80% chance that’s Meta and LinkedIn.)
To track success for integrated programs we combine analytics from multiple sources to build reports that keep us accountable to your goals. Our cross-channel reports hit your inbox monthly or quarterly, though we’ll always share reports faster if you ask.
On the front-end we charge in flat monthly rates. On the back-end, all campaigns are planned in one-month sprints by your meticulous Engagement Manager.
As a next step, we’ll host an actionable discovery session and share scope of work options.
Is your budget under $5K/mo? Contact us to be referred to our startup-friendly partners for creators, small business social media management, Instagram growth, LinkedIn prospecting, or content creation.
Our main jam is B2B. If you twisted our arm, we’d admit we’ve also worked with large B2C brands or those selling high-ticket items in industries like education and services.
All paid advertising is separate from the project and retainer fees. This allows the paid social budget to be flexible based on performance throughout the year. We always recommend using your own ad account and setting up your own payment method for billing transparency.
There are a few things you should keep in mind to set an overall social media marketing budget. Keep in mind these are not hard and fast rules:
Your last step is to break down your budget between the essential social media function (and the people + tools to do those jobs):