Social Media Marketing Services for Bold B2B Brands

Sculpt builds B2B social media marketing programs to grow your reach and revenue. Learn how we generate demand and define brands (without cheap 'hacks').

What does better B2B social look like? 🧵

Business leaders used to look at social media marketing as “get an intern for it” work.

That was a massive mistake.

75% of B2B buyers use social media to make purchasing decisions. The story doesn’t end there. Unlike B2C, your customers aren’t transactional and impulsive, but they’re not entirely rationale either.

On social media channels like LinkedIn and Twitter (X), your opportunity is ripe for developing deeper relationships with customers seeking community and career advancement.

On TikTok and YouTube, your prospects escape corporate life to learn and laugh— so you give them what they want, and they love you for it.

You see, audience-focused B2B social media marketing done well…

  • Brings you closer to target accounts, every day
  • Educates leads on how you solve their problems
  • Drives awareness before prospects consider competitors
  • Gives employees and customers more reason to refer you
  • Provides robust analytics on what people want to hear from you
image

And fueling the execution behind it all? 👋 That’s where we come in.

We’re Sculpt. And we believe in managing B2B social media marketing the better way.👇

we support two types of goals best ✌️

Our B2B clients hire us to grow their reach or revenue with social media (or both).

BRAND BUILDING

Your in-house team needs a strategic or creative lift, and ours can help. Your goals are focused on widening the net of future buyers and advocates that know, like, and trust what you do. Success metrics might include increasing your brand’s reach, engagement, followers or SOV.

DEMAND & REVENUE

You’re seeking support to hit your revenue growth goals. That means creating demand for your solutions among target accounts and future category buyers. You expect paid social media channels to produce qualified opportunities. Success metrics might include 2x MQLs at your target CPA inside of 3-6 months.

Speak to a B2B social media strategist.

Schedule a call to pick our brains. Seriously, walk away with clear opportunities (or referrals if we’re not the right fit).

get a proposal

organic social media services

Refresh content, activate influencers, or empower employee advocacy? Meet your brand’s secret weapon. Explore organic social media marketing services for all of your priorities.

social media management services

Your team has a hand in everything—let our team take something off their plates. We can cover concept planning, content calendaring, scheduling, publishing, and reporting in your platform of choice (we’re comfy in Sprout Social, Sprinklr, and most others).

social media community management services

Build a personal connection with your customers (and those who should be). Our community managers will monitor for issues, respond to opportunities, and spark conversations that drive earned reach on your primary platforms. All while embodying your bold, brand voice.

executive social media services

Your senior leaders and founders are a brand asset. They influence valuable audiences and generate reach in ways your corporate accounts can’t. We support their success through dedicated coaching, copywriting, and content creation.

b2b influencer marketing services

In modern social, the power is in the personal. Hire the creators that reach, entertain, and influence your customers. We’ll help your team identify key opinion leaders, negotiate contracts, coordinate deliverables, and report the epic wins to higher-ups.

 

social media amplification services

From paid content amplification to coordinating employee advocates. Trust our team to leverage every opportunity to maximize your content investment and level up distribution across social channels (especially LinkedIn).

social media reporting services

Keep your team informed on what’s working and why. Each month and quarter our analysts dig into analytics, then highlight campaign KPIs, top performers, and suggested actions.

social media consulting services

Is TikTok worth your time? Are you fully leveraging LinkedIn? If a managed services retainer isn’t in the budget we can keep your finger on the pulse of emerging growth opportunities through collaborative workshops, opportunity deep dives, and strategy development.

 

social media content services

Customers come to social media to escape, laugh with friends, and learn new things. Where does your brand’s content fit in?

social content strategy

After a discovery and exploration phase, our team will re-invigorate the look, feel, aim, and direction of your brand’s owned content strategy (across all platforms).

social media content creation services

Thumb-stopping carousels, brand-safe memes, and creator-style video production? Tap us to create high-performing content that serves your audience value in social-first formats—text, graphics, GIFs, or video—personalized to the platform.

image

SaaS Influencer & Social Case Study

The Brief: Confluence by Atlassian was already a leading work management platform when they came to Sculpt. The opportunity? Become synonymous with team collaboration — and generate brand awareness among knowledge workers and decision makers across the enterprise (product, marketing, and beyond).

The approach: Our multi-year collaboration with Confluence encompassed influencer-led campaigns, proactive community management, and content across formats.

Results: Triple-digit increases in engagement rate, double-digit audience growth across channels year-over-year, and thousands of earned engagements from proactive replies in 9 months. Plus, our initial influencer campaign exceeded KPIs (views, engagement, traffic), and the repurposed content series became the foundation of a newly launched TikTok account.

case study: allsteel →

Allsteel is one of the leading office furniture brands in the world. A handful of their competitors claim that, too. To amplify awareness, we doubled down on social as a primary channel to reach their most valuable audience — designers, dealers, and workplace leaders — with inspiring ideas for office innovation. It worked. Allsteel acquired 19,163 new followers (3-yr), and ratcheted up post engagement 655% on Instagram (YoY) — building up critical channels to funnel targeted leads.

image

They produced great creative with analytics to match. They knew exactly what our company needed for growth.


Review B2B social media case studies in our capabilities deck 👇


organic social media onboarding: how it works

Ready to grow on social? Here's an overview of the three-step approach from plan to publish.

1. Opportunity Assessment

Discover crucial gaps and opportunities in your current social media strategy. We’ll analyze your competitors, audience, and past performance and form recommendations to move your brand forward.

2. Strategy Foundation

Who, what, how, when, and why? From content pillars to campaign architecture, we’ll ensure an effective strategy is in place to meet each of your goals.

3. Growth & Optimization

With the direction set, we support your team with hands-on support to bring the strategy to life. Our flexible scope of works typically cover a blend of content production, channel and community management, paid and influencer campaign management, reporting, and strategy support.

Speak to a B2B social media strategist.

Schedule an actionable discovery session to get a proposal based on your budget and goals.

 

get a proposal

paid social advertising services

Proven paid social to grow your pipeline and close more deals.

Sculpt builds, manages, and optimizes B2B paid social advertising campaigns that amplify awareness, consideration, and conversions across LinkedIn, Meta, Twitter, TikTok, YouTube, and more. What’s our sweet spot? Our clients’ typical paid social ad spend ranges between $5 – 50k/mo.

paid social onboarding: how it works

Let our performance team become yours. We'll identify holes in your funnel, dial in paid acquisition campaigns, and even work with your sales team on lead qualification.

1. opportunity assessment

We conduct a marketing funnel assessment and paid-traffic readiness audit—diving deep into where your gaps are, what your “quick wins” could be, and where your greatest potential to grow is.

2. strategy foundation

We dedicate the first couple of weeks to set up conversion tracking, establish deliverables, create content briefs, and plan creative assets. We’ll work with your team hand-in-hand to establish the paid social game plan.

3. launch and learn

We build the campaign inside of your accounts for full transparency. Once we’re live, expect weekly reporting updates and constant interaction so you’re learning as we are.

4. growth & optimization

We dial your campaigns against the KPI — typically qualified leads — over the next months through a process of testing your ads, audiences, lead forms, and offers. We’ll serve as an on-demand resource for ideas and execution alongside your team as we focus on finding your next winning opportunity.

case study: 200% more leads & counting →

Economic Developer ICR Iowa tapped Sculpt to lead an ambitious digital talent attraction campaign. After creating spokesperson-style hero videos, we launched Meta and LinkedIn conversion ads tied to a sequenced email sequence in HubSpot.

We passed our six-month goal in three months while increasing lead quality, and kept up the volume for years.

flexible content scoping

Our content scoping process allows us to test a variety of content types and learn what works best. To make planning easy, we use a Content Unit (CU) based pricing model to ensure you get the best value outside of rigid hourly retainers.

Content Unit Pricing

Every single content deliverable we plan has a fixed value assigned. When demand changes, we can re-allocate those CUs. No change order necessary. Learn more about our social media pricing.

Monthly Content Previews

Our teams distribute Content Units throughout the month in the form of four-week content plans. Each content sprint has an agreed amount of content deliverables we want to complete to serve you best.

image

meet your b2b social media growth team

It takes a multi-disciplinary approach to grow in social—words and motion, data and planning. From strategy through execution, your new team covers the brand bases.

All relationships are led by an Engagement Manager: equal parts social media strategist, project manager, and client-facing consultant. They’re your go-to resource throughout the scope of work, but they don’t execute alone. All clients are assigned a pod of specialists, including a dedicated:

  • Social Media Strategist
  • Community Manager
  • Content Manager
  • Copywriter
  • Designer

Let’s get to work.

For a smaller sized agency, their level of talent is outstanding. They’re eager and able to learn quickly. They absorb every piece of information to form a clear and executable strategy.

 

NETSCOUT

b2b social media, campaign

Blend

b2b social media

Sun Pacific

social media campaign

Livability

b2b social media, lead generation

what we don't do

As important to what we do is what we won't. Sculpt connects clients to our network of trusted partners for services outside of our core focus.

web development

Need a refresh that converts well, incorporates your brand, and checks every SEO box? We’ll refer you to our go-to web design and dev firm for any budget.

media buying & PR

Successful integrated campaigns require cohesive messaging across channels. We work alongside media planners for our clients social campaigns, but we stay in our lane.

small design projects

We invest considerable time in understanding our clients’ brands and building long-term relationships. When one-off graphic design work is all you need, we happily refer to project-based partners. *The exception being an existing client.

Sculpt helped scale our social presence. We doubled our LinkedIn followers and increased engagement by 4x.

Let’s talk about your 2024 growth goals.

Schedule a discovery session. No commitments. Just a chance to vent and learn.

schedule my session

Read more client reviews on Clutch:

read this next

How to Build a Better B2B Social Media Strategy: 2023 Guide