Turn ad spend into business growth. Reach your ideal client profile with content they need on the platforms they love.
Paid social is more important than ever. Your buyer’s journey often starts or ends with an ad click, so it’s critical you build a foundation of conversion tracking, compelling offers, first-party audiences, and scalable content.
If that’s music to your ears, we can help.
(If that just sounds like a fancy way of saying “paid advertising”, we can help you too.)
We manage millions of dollars in annual B2B paid social campaign spend on three primary platforms. When you're ready to scale past them, we have ideas too.
LinkedIn is our most active paid social channel for clients, and for two good reasons: quality and quantity. Use LinkedIn Ads to reach future customers, nurture target account lists, or capture qualified leads from the most robust database of professionals in the world.
There’s no shortage of opportunity on Facebook and Instagram: Broaden your reach of potential prospects? Nurture video viewers with sequential ad messages? Retarget site visitors with lead forms? Check, check, check.
B2B buyers use YouTube like the rest of us: to get better, get inspired, and get away for an hour. We’ll position your brand in front of locked-in prospects with pre-roll content they’ll remember or click.
Our B2B clients use paid ads to reach prospects, inspire their advocates, and close more deals. Where should we start?
Need to make an impression with future buyers? Organic is scratching the surface. Before they can remember your message, it needs to find them. We’ll build brand-building, sponsored content campaigns that help you get more bang for every buck spent on organic social assets.
Looking to ramp up a new customer acquisition channel? We’ll launch cross-channel conversion campaigns that test creative angles, sync with your CRM, trigger followup sequences, and report out regularly.
As Blend Labs ramped up ABM, social, content, and demand gen campaigns before their IPO, they built lots of long-form content, but lacked effective creative to market them. Sculpt provided expedited creative for high-impact campaigns at a high production value—without sacrificing precious internal resources.
In one campaign example, Sculpt creative had a 50% higher CTR and dropped CPL by 18% compared to the benchmarked campaign.
The best paid advertising engages and converts. Let's create paid social campaigns that fit your audience’s world, making your brand impossible to ignore.
Opportunity assessment
We’ll audit your past ads, uncover holes in your tracking system, build a list of opportunities, and share our findings. How will we measure progress? What’s a reasonable CPL for our budget? After discussions on personas and traction goals, we will agree on the targets.
Strategy foundation
We’ll present a paid social ad and targeting strategy focused on your most valuable prospects and offer(s). We’ll also confirm conversion tracking and CRM integrations fire properly.
Initial content or campaign launch
We launch paid campaigns in primary channels (usually LinkedIn), then use insights from our campaign analysts to improve results, week-after-week.
Growth & optimization
With the direction set, we support your team with ongoing campaigns and campaign management to bring the strategy to life, while reporting on results. We add new channels, creative variety, and spend to grow faster.
Livability won clients through the strength of their brand and the hustle of their BD team. When Zoom became the norm, it was time for a digital-first approach to reach their niche audience.
Sculpt employed a continuous improvement and testing plan to find the winning combinations of LinkedIn offers, audiences, and ads month-over-month.
he campaigns opened the dialogue with multiple statewide organizations — who have historically been harder to meet with in the past, and resulted in new closed won opportunities. Our Campaign Managers made constant optimizations throughout the first six months to bring in hundreds of leads, -61% under the target CPL.
Everything you were going to ask about paid social.
Paid social is a powerful channel to drive targeted B2B leads. However, it’s rarely the first, only, or cheapest channel you should use to acquire customers.
We have found a few factors that make us a good fit to work together on performance-based paid social campaigns:
Does that sound like you? Requst a proposal from a paid social strategist.
Clients review paid social goals, budgets, and overall performance on a quarterly basis. We ask for a six-month commitment to setup ad infrastructure properly, gather baseline data, and complete two campaign cycles. We understand you need results fast and we can typically launch campaigns quickly by repurposing your existing assets.
According to Gartner’s CMO survey, marketers allocated 26% of their budgets towards paid media, and spent 22% on agency fees. Your paid media budget should be calculated based on the goals it’s supporting. You will need a clear understanding of how many leads and customers you need to generate each quarter, their annual revenue or lifetime value, and your expected conversion rate from lead-to-close. From there, we can help with the projections and ad cost benchmarks.
We scope paid campaign management (builds, optimization, reporting) separate from creative production (ads and copy). Our fees typically range from $4200 – $10,000/mo for a blend of paid campaign management across 1-3 channels, monthly creative builds, ongoing testing, and regular reporting. Your advertising budget and goals will help us set the right package. Regardless of budget, all of our paid scope of works include the flexibility to scale up or down. You can explore our social media pricing page for more options.
The best way to learn is to work alongside us. If you’re looking to bring your in-house team up-to-speed with paid platforms, our team can provide the direction they need in the form of dashboard walkthroughs and post-campaign analysis during our engagement.
Our team collaborates with you to understand your brand voice and objectives, creating visually appealing and persuasive ad creatives that resonate with your audience.
We provide detailed reports on a monthly and quarterly cadence at a minimum, with weekly syncs an option for higher budget campaigns. Reports cover campaign performance, insights, and recommendations for ongoing optimization.
High-performing campaigns that drive real results await.
201 E Washington St #1002
Iowa City, IA 52240
