Social Strategy Breakdown
If there's one takeaway for picking channels, it's this: Every platform should serve a primary purpose. Here were ways we looked at the ecosystem.
Reddit, YouTube, Twitter (X), and Quora can be categorized as technical channels given the solution-seeking conversations that exist on the platforms. They’re excellent platforms to share knowledge, resources, and spark conversations with pros and peers.
Instagram and TikTok can be categorized as Trend Channels given their emphasis on elevating human experiences. For instance, it’s the best channel for experiencing what remote work looks like from various perspectives, regions, and roles. If your team lives across the globe, it’s a perfect place for employee-led content.
LinkedIn and Facebook (Groups) can be categorized as Business Savvy Channels given that key decision makers and influencers spend learning time here. (Say for instance, those looking to modernize their approach with hiring.) Like technical channels, LinkedIn and Facebook could be leveraged to share expert advice, and join active conversations out in the open.
Our content Strategy was built on three key content pillars that reach audiences with different needs — from finding community to leveling up their HR practices.
Sculpt grouped these channels into three audience segments (e.g. digital nomads & remote workers, remote employers, and contractors) to guide its content strategy and effectively engage with and address the specific needs of each group.
Feeding a Community of Play.
Opportunities that aimed to drive community engagement and conversations about global remote work. Imagine interactive formats like memes, poll and trending moments that bolster Remote’s brand presence and connection with its audience.
Serving their Community of Practice.
Content to position Remote as an industry expert on global benefits, payroll, and employment. This includes leveraging original thought leadership, like the brilliant Parenting Policies Report. Plus net new social ideas learned through listening to the community
Informing their Community of Product.
From engaging product demos, to repurposing the extensive bank of resources designed to educate audiences on their employer-of-record solution journey.
ABOUT US
Our core values are sacred
We look for humans with Hustle & Heart values. They're growth-oriented doers with spark that care about quality, put humans first, and believe in we over me.
ABOUT US
Our position
We believe in agility, embrace change, and live our brands' missions everyday. If you appreciate customer-centric B2B marketing that blends strategy, creativity, and empathy, there's a good chance you'll love our team.
SOCIAL MEDIA MARKETING SERVICES
Professional Services
For professional services, reputation is key.
Our social strategies aim to showcase your expertise, build your thought leader profile, and put your brand front and center in competitive markets.
The comment is the content.
Sculpt leaned into proactive engagement strategies and new content pillars that aimed to connect Remote with global communities of remote professionals, including influencers, customers, and advocates.
