If there’s one thing we know for sure, it’s that knowledge workers are inundated with meetings, Slack pings, and email chains.

There’s a second thing we know too: Atlassian Loom is a video messaging tool built for the modern workplace, helping teams communicate asynchronously with clarity and speed.

Their promise: fewer meetings, better collaboration, and faster communication.

Loom set out to boost brand awareness and showcase video messaging as a smarter way to work. To accomplish this,  they set out to reach “The Collaborator” — a versatile user archetype within tech-forward organizations — through relatable, on-brand content.

The goal? Increase reach and build a content pipeline to support organic and paid efforts.

We teamed up with four influencers across tiers and personas to create social-first videos that brought Loom’s value to life. From HR leaders to corporate humor creators, each creator delivered platform-native content that blended education with entertainment—and spoke directly to their communities.

The initial campaign reached over 668K organic views and 20,000+ organic engagements from 4 influencers and 16 posts, with standout performance from Corporate Natalie.

TikTok led on engagement, Instagram on views. With a modest paid amplification budgets, the creator-generated ads drove tens of thousands of landing page visits, and brought total exposure well north of 1 million total views.

The creators made Loom’s value feel accessible, engaging, and human—turning everyday work friction into relatable moments, and building real momentum for the brand.

For professional services, reputation is key.

Our social strategies aim to showcase your expertise, build your thought leader profile, and put your brand front and center in competitive markets.