“Their community engagement efforts have been second to none in helping us define our brand voice.”
Livia Halltari, Sr. Social Media Manager
Here's how it went.
Monotype, a global type foundry, faced a key challenge: while their fonts were widely recognized, their brand wasn’t.
Monotype needed to elevate their voice to reach enterprise decision-makers and establish themselves as the heart of the global type community (the millions of passionate professionals who use the products and influencer their companies). Sculpt linked up to develop a comprehensive social strategy.
Sculpt developed a three-pillar strategy focused on a content framework (Inspiration, Community, and Product), community management approach, and channel expansion. The work continued with ongoing support for creative, strategy, and community management alongside their brilliant in-house social media manager.
2+ years later, our engagement has continued to evolve with the brand. Ranging from TikTok creator briefs to employee advocacy content curation.
With a distinct brand voice and clear social-first platform strategy, Monotype is set up for continued momentum.
The team has proven that responsive, authentic engagement is more than a community play—it’s a business driver.
I guess you could say they were exactly our type.
Immediate wins included: Instagram followers increasing by five figures in 6 months, average monthly LinkedIn engagements more than doubling, explosive growth in video views (more than 1000% QoQ) while maintaining high engagement rates, and a few viral moments.
Plus, the learning hasn’t stopped. After a pivot from X to Threads, we realized a remarkable 2,000% increase in engagements (not a typo).
Monotype continues to break ground with new platforms, creators partnerships, and content testing.
With a distinct brand voice and clear social-first platform strategy, Monotype is set up for continued momentum.
The team has proven that responsive, authentic engagement is more than a community play—it’s a business driver.
We believe in agility, embrace change, and live our brands' missions everyday. If you appreciate customer-centric B2B marketing that blends strategy, creativity, and empathy, there's a good chance you'll love our team.
For professional services, reputation is key.
Our social strategies aim to showcase your expertise, build your thought leader profile, and put your brand front and center in competitive markets.
Fair warning: we're big fans of smashing goals. Can we take a swing at yours?
201 E Washington St #1002
Iowa City, IA 52240