Pearson Education is one of the world’s largest education companies, focused on creating cutting-edge learning aids for learners of all ages. Their higher education materials include textbooks, phone apps, and tools such as MyLab that provide an interactive learning experience.

Pearson wanted to transform their “Pearson Learners” Instagram account (@pearsonstudents) into a go-to resource for college students, by exploring higher ed topics including studying tips, career planning, and finding their own passion for learning. They hired Sculpt to build the organic social strategy that would make that vision a reality.

In our kickoff, Sculpt identified a primary goal of reaching 10,000 followers, so we could begin sharing swipe-up story links. From there, we focused on creating useful, entertaining, and consistent content for college-aged students, knowing that one of the biggest challenges would be capturing (and holding!) a younger audience’s attention. Finally, Sculpt paired a proactive community management strategy with the use of “studygram” influencers and user-generated content to boost reach and engagement.

With Sculpt’s help, the Pearson Learners Instagram page grew from 3,347 followers to 10,336 followers – a 209% increase. Additionally, we increased the average engagements per post from 59 to 111 year-over-year – an increase of 88%.

The Pearson Learners account has a clear and focused brand voice now. Most importantly, Pearson’s internal team now has the organic social know-how to plan and develop content that will maintain their follower count, engage their audience more directly and authentically, and continue building off of this success.

For professional services, reputation is key.

Our social strategies aim to showcase your expertise, build your thought leader profile, and put your brand front and center in competitive markets.