When the marketing team at Shive-Hattery reached out to Sculpt, they were facing a brand problem. Prospective employees recognized Shive-Hattery for its engineering chops, but not as a design shop. Their HR team struggled to recruit the talented architects they needed to grow.

We developed a culture-focused Instagram campaign to highlight their values-driven workplace, shed light on exceptional team members, and celebrate the unique offerings at each of their seven offices.

In order to develop a cohesive and engaging campaign that highlighted the stories of Shive-Hattery’s employees, we dug deep into the archives of team and project photos.

To round out the campaign, we filled in the gaps with a mix of on-location stills and remixed headshots. We strategically selected images that showcased the culture and work of the firm, then paired them with captions collected from employee interviews. Since our main focus was to share human-centric stories, we took time to interview employees from every office—from electrical engineers to landscape architects. We sought to create a mix of content that introduced employees authentically.

The campaign created a healthy foundation for future Instagram marketing. Shive-Hattery acquired 975 followers and generated 4,400 engagements in a short period. The followers were earned organically through proactive outreach with targeted accounts—including regional design firms, associations, and schools.

And for good measure, Shive-Hattery won first place in the Online Marketing category of the Zweig Group Marketing Excellence Awards for the recruitment Instagram campaign.

We believe in agility, embrace change, and live our brands' missions everyday. If you appreciate customer-centric B2B marketing that blends strategy, creativity, and empathy, there's a good chance you'll love our team.

For professional services, reputation is key.

Our social strategies aim to showcase your expertise, build your thought leader profile, and put your brand front and center in competitive markets.