6 Team Shout Out Examples to Inspire Your Own

If you’ve been watching how brands tell their stories on social media, you’ll notice a pattern: The focus isn’t just on the brand—it’s on the people behind it as well.

This is why we come across content like employee spotlights, takeovers, testimonials, and also today’s topic: Team shout outs.

Team shout outs are social media posts that highlight teams for their contributions, achievements, or company milestones.

They can take many forms, including photos of teams in action, short video clips, interview snippets, or even simple graphics with a heartfelt caption.

They’re different from employee spotlights in two ways: First, they showcase a collective of people—the team—rather than an individual.

Second, they tend to focus on professional aspects (usually, achievements) rather than on the personal ones.

Done well, team shout outs help with:

• Brand identity (by humanizing the brand).
• Employer branding (a positive work culture attracts top talent).
• Engagement (employees and their networks engage more with these).
• Internal culture (public recognition fosters a sense of appreciation).

And yet, shout outs aren’t always easy. Some are inspiring, while others end up forced or self-serving.

That’s why looking at real-life examples—both good and bad—can help refine your approach.

(Good) Team shout out examples

Real-life examples are often the best teachers. Below, you’ll see a handful of team shout outs that get it right.

Use them to sharpen your approach and create shout outs that work.

1. Thermo-Fisher Scientific – Recognizing team achievements

In this example, a Thermo-Fisher Scientific Sales Manager shows how to do a great team shout out without going over the top.

What we like about this post:

• It goes straight to the point and thanks the team first and foremost.
• Portraits the team in a flattering way (dressed for an awards gala).
• Tags multiple team members, opening the door to employee-generated content.
• Shows the achievement in the pics, rather than telling about it in the copy.

2. Grey Search + Strategy – Highlighting workplace culture

In the post above, staffing and recruiting company Grey Search + Strategy takes a moment to recognize the people before the results.

What we like about this team shout out:

• Culture-driven, fostering a sense of belonging and commitment.
• Good use of tags and hashtags.
• People look genuinely happy and relaxed.

3. Pepsi – Team shout out meets product launch

In this post, Pepsi’s Senior Creative Director Joshua Clark pulls a masterful move by combining a product launch (of new Pepsi flavors) and a team shout out, mentioning key stakeholders along the way.

What we like about this one:

• It’s a good little experiment, avoiding fixed formulas and trying something new instead.
• Tags key people, helping with social media amplification efforts.
• Grabs attention quickly, then delivers.

(Not-so-good) Team shout out examples

Like the dramatic play of light and dark, a brand’s team shout out can illuminate strengths—or cast shadows that weren’t intended.

Here are a few examples that aren’t really what you’re after, revealing how well-meant shout outs can fall flat when execution goes astray.

4. HubSpot – Diluted, confusing messaging

HubSpot often celebrates teams on their employer branding Instagram account, but sometimes they fail to hit the spot, falling for tired formulas instead.

What we don’t like about this post:

• The copy is kind of confusing from the get-go, relying on internal acronyms that mean little for external audiences.
• The carousel combines different images of different teams without much context.
• It feels a bit staged and forced.

5. Invertase – Wrong channel, bad practices

This post could be worse, but that fact alone doesn’t make it good either.

First of all, we wouldn’t recommend X to do team shout outs. X posts are usually short-lived, and the platform itself is not so recognition-friendly, not when it comes to team shout outs.

What else fails here:

• Inviting users to click away from the platform and into a website. Algorithms don’t like that!
• Lack of context, only one team member mentioned, lack of tagging.
• Overall, no excitement is being transmitted. A new website can be an exciting event, and this doesn’t really say much about it.

Weird (but somehow effective) team shout out example: Corewell Health

To conclude, we have a rare, but effective of a team shout out example that doubles as a user-generated content example:

In this Reddit post, a happy customer gives Corewell Health’s team a public shout out for the quality of their service.

There are many things that could’ve gone south here – from the platform choice to the picture and text – but fortunately for everyone involved, it worked just fine.

The result? Over 500 hundred interactions for a brand operating in the always difficult healthcare industry. Not too bad, huh?

Conclusion

Before you start crafting or strategizing your team shout outs, ask how your people actually feel about them.

Some might find public recognition gratifying; others may worry it feels forced or even embarrassing.

Collecting honest feedback will save you future headaches, so treat it as due diligence.

If you’re looking to elevate your social media game and shine the right kind of spotlight on your team, let’s talk.

At Sculpt, we help brands develop content strategies that genuinely connect with audiences and employees alike – including, from time to time, shout outs.