Do Hashtags Work on LinkedIn? Here’s What We Tell Our Clients

Regarding LinkedIn hashtags, there’s always been quite a bit of confusion.

Are they the key to more reach? How many should you use in any given post? Are they even relevant in 2025?

We get these questions all the time at the agency, particularly when discussing how to grow LinkedIn pages or talking exec social media programs.

Let’s break down what we’ve learned about LinkedIn hashtags.

Do hashtags work on LinkedIn?

Yes, but not in the way most many people think.

If you’ve been using hashtags hoping they’ll boost your reach, let us be frank: It’s not happening.

LinkedIn hashtags do not increase reach, and it’s not just us saying it. Other experts, including the author of the Update Algorithm Insights Report, are on the same page as us:

What are LinkedIn hashtags for, then?

LinkedIn hashtags are about searchability. They help make your content discoverable when someone searches for a topic or keyword on LinkedIn.

For example, if you post a B2B marketing example and use the hashtag #SocialMediaExample, your post could appear in LinkedIn search results for that term.

This makes hashtags an important tool for discoverability in the right context.

Take Microsoft, for instance.

The company has actively encouraged its partners to use specific hashtags in LinkedIn posts because it makes these posts easier to find for people seeking information on related topics.

Should you use hashtags in the body of your post?

This is a matter of style. Placing hashtags at the bottom of the post achieves the same effect as putting them in the copy.

However, it’s unusual to see a text post that looks good with hashtags all over the content, so we recommend placing them at the bottom of the post to avoid interrupting the reading experience.

How do you find relevant hashtags on LinkedIn?

The easiest way is using LinkedIn’s search bar.

Simply type a hashtag (e.g. #marketing), and you’ll see related content, including posts and articles.

Then, click the hashtag from any of these results. Doing this will take you to the dedicated hashtag page.

A faster workaround is to keep a hashtag page URL in your notes (for example https://www.linkedin.com/feed/hashtag/?keywords=marketing) and replace the keyword in the URL for the hashtag you’re looking for.

Can you follow hashtags on LinkedIn?

Yes, you can. Following hashtags helps you stay in the loop on topics that matter to you.

It can also help you report on performance if it’s a hashtag you’re using in a campaign.

Here’s how you can follow a hashtag:

• Search for a hashtag. Use LinkedIn’s search bar on the homepage to find a specific hashtag.
• Click the hashtag. Select the hashtag from the search results to view its dedicated page.
• On the hashtag page, click the blue “Follow” button on the right-hand side.
• Manage your hashtags. Use the “My Network” tab on LinkedIn’s homepage to keep track of them.

Can you report a LinkedIn hashtag?

Yes, it’s possible to report a LinkedIn hashtag.

You can do so by clicking the three dots button on the hashtag’s dedicated page.

We’ve never been compelled to do so (or know anyone who had to), but it’s a useful feature when faced with a case of brand misuse or brand abuse.

Can you track how many posts use a hashtag?

You can certainly try by searching and counting results, but there is no function to see the number of posts using any given hashtag.

LinkedIn does provide information on hashtag popularity by sharing how many people follow each hashtag, but that’s bout it.

Advanced use cases for LinkedIn hashtags

Beyond searchability, hashtags have other applications. If you’re working with the LinkedIn Posts API, you can find posts in bulk from a specific author containing a certain hashtag.

This feature may be useful for community managers, marketers, and even journalists conducting programmatic content analysis.

Is it important to use LinkedIn hashtags in 2025?

Not really. After years of experimentation, and understanding that hashtags still serve a purpose, their impact has been neutral at best.

According to the Just Connecting Hub’s Algorithm Insights 2024 Report, hashtags might not be a long-term priority for the platform. This is already happening in other platforms (such as X, where hashtag utilization is actively discouraged by Elon Musk).

At this point, it’s good to remember that most of your post’s value lies in its content—not the hashtags tacked on at the end.