Posted 06.09.2020 by Josh Krakauer

Can you upload GIFs to your LinkedIn Page in 2020?

Many articles will show you how to upload GIFs to your LinkedIn Company Page. But there's a catch.

There’s a fundamental problem with blogs about new social media features.

They go away.

In the case of LinkedIn’s native GIF uploads, this appears to be the case. At least, partly.

Can you still upload a GIF as your LinkedIn Company Page profile picture? (2020)

This feature has been deprecated. As of June 2020, LinkedIn image guidelines state that only PNG and JPEG formats are accepted as image uploads for Logo Images and Cover Images.

Users in marketing forums started reported issues uploading GIFs as profile pictures to their LinkedIn Company Page in February 2019.

If you read a blog post or watch a video sharing it’s possible, check the date.

Note: Still see a Company brand page with a GIF profile picture? There’s a good chance they never changed their logo image. Once they update it, it’s likely gone for good.

So that begs the question…

How do you upload GIFs to your LinkedIn Company Page? (2020)

Looking to upload a GIF to LinkedIn? Use the image upload format and select your GIF. That’s it.

Here’s what you can and can’t do with GIFs on LinkedIn Company Pages in 2020:

✅ You can upload GIFs as an image Page update format
✅ You can upload GIFs as an article thumbnail
✅ You can upload GIFs in LinkedIn articles

Can you upload a GIF on your LinkedIn personal profile? (2020)

As of June 2020, LinkedIn does not support GIFs as a photo upload format for your personal pages. That means…

❌ You can not upload GIFs as a profile picture
❌ You can not upload GIFs as a cover image
✅ You can upload static GIFs as a media sample*

*The first frame will display but the asset will not animate.

So there you go. Given the popularity of GIFs in user-generated and professional social media content alike, I would be surprised if the format doesn’t come back.

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Josh Krakauer

Josh Krakauer is the CEO of Sculpt, that social media agency you just discovered. He uses words and pictures to make people smile, laugh, think, and buy.

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