Posted 08.30.2023 by Josh Krakauer
There’s a fundamental problem with blogs about new social media features.
They go away.
In the case of LinkedIn’s native GIF uploads, this was the case too. LinkedIn removed GIFs from profile pics and other features. Until 2023…
As of August 2023, LinkedIn does support GIFs as a photo upload format for personal page posts. But there are restrictions on your actual profile. That means…
*The first frame will display but the asset will not animate.
This feature has been deprecated. As of December 2022, LinkedIn image guidelines state that only PNG and JPEG formats are accepted as image uploads for Logo Images and Cover Images.
Users in marketing forums started reporting issues uploading GIFs as profile pictures to their LinkedIn Company Page in February 2019.
If you read a blog post or watch a video sharing it’s possible, check the date. The image guidelines are firm.
Note: Still see a Company brand page with a GIF profile picture? There’s a good chance they never changed their logo image and were grandfathered in. Once they update it, it’s likely gone for good.
So that begs the question…
Looking to upload a GIF to your LinkedIn Page? Use the image upload format and select your GIF. That’s it.
Here’s what you can and can’t do with GIFs on LinkedIn Company Pages in 2023:
✅ You can upload GIFs as an image Page update format
✅ You can upload GIFs as an article thumbnail
✅ You can upload GIFs in LinkedIn articles
So there you go. Given the popularity of GIFs in user-generated and professional social media content alike, I would be surprised if the format doesn’t come back.
Still have a burning LinkedIn question? Ask away!
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