There’s a fundamental problem with blogs about new social media features.
They go away.
In the case of LinkedIn’s native GIF uploads, this was the case too. LinkedIn removed GIFs from profile pics and other features. Until 2024…
Can you upload a GIF post on your LinkedIn personal profile? (2024)
As of June 2024, LinkedIn does support GIFs as a photo upload format for personal page posts. But there are restrictions on your actual profile. That means…
❌ You can not upload GIFs as a profile picture.
❌ You can not upload GIFs as a cover image.
❌ You can not upload GIFs as a media sample.*
✅ You can upload GIFs as an update/post. Here’s an example.
*The first frame will display but the asset will not animate.
Can you still upload a GIF as your LinkedIn Company Page profile picture? (2024)
This feature has been deprecated. As of June 2024, LinkedIn image guidelines state that only PNG and JPEG formats are accepted as image uploads for Logo Images and Cover Images.
Users in marketing forums started reporting issues uploading GIFs as profile pictures to their LinkedIn Company Page back in February 2019.
If you read a blog post or watch a video sharing it’s possible, check the date. The image guidelines are firm have been updated as recently as October 2023.
Note: Still see a company brand page with a GIF profile picture? There’s a good chance they never changed their logo image and were grandfathered in. Once they update it, it’s likely gone for good.
So that begs the question…
How do you upload GIFs to your LinkedIn Company Page? (2024)
Looking to upload a GIF to your LinkedIn Page? Use the image upload format and select your GIF. That’s it.
Here’s what you can and can’t do with GIFs on LinkedIn Company Pages in 2024:
✅ You can upload GIFs as an image Page update format.
✅ You can upload GIFs as an article thumbnail.
✅ You can upload GIFs in LinkedIn articles as long as they’re smaller than 400 frames.
✅ You can upload GIFs from iOS, Android, and desktop LinkedIn apps.
✅ You can’t upload GIFs as a background photo for your Page or Profile.
So there you go. Given the popularity of GIFs in user-generated and professional social media content alike, I would be surprised if the format doesn’t come back.
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