Posted 10.09.2022 by Josh Krakauer

Can you upload GIFs to your LinkedIn Page in 2023?

Many articles will show you how to upload GIFs to your LinkedIn Company Page. But there's a catch.

There’s a fundamental problem with blogs about new social media features.

They go away.

In the case of LinkedIn’s native GIF uploads, this appears to be the case. At least, partly.

Can you still upload a GIF as your LinkedIn Company Page profile picture? (2023)

This feature has been deprecated. As of December 2022, LinkedIn image guidelines state that only PNG and JPEG formats are accepted as image uploads for Logo Images and Cover Images.

Users in marketing forums started reporting issues uploading GIFs as profile pictures to their LinkedIn Company Page in February 2019.

If you read a blog post or watch a video sharing it’s possible, check the date. The image guidelines are firm.

Note: Still see a Company brand page with a GIF profile picture? There’s a good chance they never changed their logo image and were grandfathered in. Once they update it, it’s likely gone for good.

So that begs the question…

How do you upload GIFs to your LinkedIn Company Page? (2023)

Looking to upload a GIF to LinkedIn? Use the image upload format and select your GIF. That’s it.

Here’s what you can and can’t do with GIFs on LinkedIn Company Pages in 2023:

✅ You can upload GIFs as an image Page update format
✅ You can upload GIFs as an article thumbnail
✅ You can upload GIFs in LinkedIn articles

Can you upload a GIF on your LinkedIn personal profile? (2023)

As of December 2022, LinkedIn still does not support GIFs as a photo upload format for your personal pages. That means…

❌ You can not upload GIFs as a profile picture
❌ You can not upload GIFs as a cover image
✅ You can upload static GIFs as a media sample*

*The first frame will display but the asset will not animate.

So there you go. Given the popularity of GIFs in user-generated and professional social media content alike, I would be surprised if the format doesn’t come back.

Looking for more social media marketing resources?

Still have a burning LinkedIn question? Ask away!

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Josh Krakauer

Josh Krakauer is the CEO of Sculpt, that B2B social media agency you just discovered. Josh has launched social media campaigns for best-selling books, publicly-traded corporations, and early-stage startups. Josh works from Washington, DC, but still thinks Iowa City is the best city on earth.

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