Posted 05.16.2012 by Josh Krakauer

Why ‘Sculpt?’

Naming a company is no easy task.

While it sounds trivial, it’s binding. Instantly embedding itself into the company’s DNA.

Do we go with a made up word? Nah, too confusing. A noun? Not descriptive enough. Adjective? Too descriptive. A Latin derivative? Those sound cool. Oh wait, we’re not Latin. There was no manual for making this decision.

After much consideration, we decided upon ‘Sculpt.’

A verb.

“To form or shape.”

We loved it. This is what we do. We identify flaws in social presences, and sculpt them into flaw-free. All with the goal of creating a space where brands can communicate with their fans to better meet needs, and subsequently increase revenues.

We bounced around other names. ‘Lift’, ‘Revere’, ‘Symphony’, to name a few. But like that semi-decent kid in gym class, that over evaluates his own talents, Sculpt kept begging us to be picked.

And eventually, it was.

Now we proudly claim, We Are Sculpt.

Josh Krakauer

Josh Krakauer is the CEO of Sculpt, that B2B social media agency you just discovered. Josh has launched social media campaigns for best-selling books, publicly-traded corporations, and early-stage startups. Josh works from Washington, DC, but still thinks Iowa City is the best city on earth.

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